Start Your Video Business Online

Launch your video business online and pursue one of the largest growing business fields as the demand for video continues to grow exponentially.  Today consumers anticipate the presence of videos as a part of both their online and offline experiences.  

This is one of my great online home business ideas because video is a wonderful way to capture the imagination of individuals in a variety of ways by providing raw emotion including affection, drama, suspense, comedy, tragedy, pleasure, despair, and enthusiasm.       

Start your videography business on a shoestring budget and grow it over time as you learn more advanced techniques.  

There are a variety of folks who are making a decent income placing their videos on YouTube and monetizing them when they are shared around the globe.

I also recommend looking for additional ways to earn income with your videos other than just YouTube. 

Expand your video business online by incorporating a variety of different types of videos you are able to provide to your clients.  Consider these types of clients:

Pick what you enjoy -- there are many ways to have a good time with this business:

  • Business development sales
  • Educational tools
  • Political fund-raising events
  • Non-profit charities
  • Extreme sports
  • Parties
  • Sporting Events
  • Outdoor Recreation
  • Marketing/Commercial
  • Travel
  • Family events (weddings, children, pets, etc.),
  • and videos Just For The Fun Of It – everyone loves a good laugh!  

. . . A good picture (video!) is worth a thousand words.   

A friend of mine actually accompanies his clients on hiking, hunting, fishing, skiing expeditions and captures in-the-moment video for them to share with their friends once they return from their expedition. 

What an awesome service this is -- he provides his clients with the documentation of their memories providing video of experiences they’ll remember for the rest of their lives.

If you want to know the trends for this type of business -- just check out this terrific Online Video Infograph.  It really tells a compelling story about the future of online video . . .

N2 - Niche Notes

Niche Notes!!

Prior to launching your video business online, experiment with a variety of video types to see what you’re most interested in capturing and include other services for your clients: 

1) Family Events (marriages, births, reunions).

2) Add your video services to events planning for grand openings, business conferences, non-profit charity events, etc.

3) Use your creative videos on your sports blog to share the excitement of the game with other sports enthusiasts!

4) Specialize in hunting and fishing videos for those who are on expeditions to remember the "big" one!

5) Take some terrific videos of the kids at their Child Camp where they're playing and having fun. Mom and Dad may want to buy these videos as a keepsake of their child's experiences.

6) Teach others how to produce good quality videos and how to launch their own videography business.

7) Cover local, regional, or national news events.  

8) Provide video marketing for carnivals, festivals, bands, chorales, and other entertainment. 

9) Start your own vlog to share your video creations.  

10) Provide good quality video of "Fifi" after she's been groomed (or how about before, during, after video) or some of the pet competitions she participates in.   Or what about "Bruno" and "Fido" at the dog park playing?

Video Business Online - What's It Take?


  • Skill in taking quality videos
  • Ability to capture "in the moment" video
  • Knowledge of editing software
  • Observant nature, anticipating good quality shots  
  • Organization Skills

Resources:  A video camera, smartphone, tripod, tablet/computer, editing software

Time Required:   8-10 hrs/week; full-time 30-40+ hrs/week


For some there may be a “lucky” video that becomes popular without a lot of skill and experience. However, I would recommend getting some quality  training in the ares of the video technology and the different skills needed to capture terrific videos consistently.  These skills will support your video business online and separate you as a professional in your field.  Study techniques for capturing the best quality shots and in-the-moment adventures that might be missed by the amateur.  Also, research training for editing software to make the video the best quality viewing prior to packaging for your audience.    

Market:   Individuals, Families, Businesses, Non-Profits, Education Institutions

Home Based:       Yes

Internet:              Yes

Location:              Local, Regional, National, International

Start-Up Costs:    $500 - $5,000+

Minimizing Start-Up Costs:  When beginning your video business online,  minimize your costs by using your current tools to the extent possible – video camera, smartphone, tablet, and existing computer/internet connection. Identify training at local camera stores, recreation centers, internet training resources, or local colleges/universities. 

Attend networking, local, and charity events to get the word out about the services you provide – make sure to have a flyer indicating the specific services you provide, pricing, and other pertinent information. 

If you choose to go on travel trips, ask for a deposit to cover your initial, up-front costs and minimize your out-of-pocket expenses. Identify cost-effective virtual service providers where you can upload your videos for your clients to view and share.  

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